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“I’ve switched off the lights and I´m using candles now”
Although not exactly scared witless, the people questioned have grasped one fundamental implication of the credit crunch: to prioritize meeting real needs over confected wants. This shows up in what they’ve cut back on. “I’m just getting the essential now” and “I’m cutting back on luxury things like expensive food and taking taxis when I could go on the bus or the tube.” We need, let’s say, emotional intimacy or antibiotics for our children when they are sick, whereas we only want a widescreen television. As money becomes tight, every time we are about to purchase something we should automatically start asking ourselves, “Do I need this, or do I just want it?” …Pursuing wants rather than needs is very bad for mental health. It creates an inner emptiness, a constant hunger for more.
Oliver James in Speak Up 260.
Oliver James, the author, suggests